Present a wide range of Iogear’s audio/video products at the Consumer Electronics Show. Display various environments where products can be used.
The CES trade show participants including consumers, distributors and business owners.
Since most of the trade show visitors will be passing by the booth the goal of the video is to grab their attention, create interest and make them enter the booth for more information. In order to achieve that, the video will include numerous cutting edge visual and sound effects, bright colors and motion. The large shots of the product shown in different environments will visually present its functionality in: home, office, club/bar and education & house of worship environments. By creatively showing products being used in multiple environments the video will grab attention of various target market groups from consumers to business owners/managers to distributors.
The booth is located in the Central Hall, by the major consumer electronics brands and therefore will get a lot of traffic. Since most of the trade show visitors will be passing by the booth, the trade show video will capture their attention with quickly changing relevant messaging for different target groups and bring them to the booth.